Recreation Guide

Surefoot is one of the most remarkable success stories in the annals of skiing. As Andy Bigford of Ski Magazine put it, "Surefoot has done more to keep skiers happy than any retail store in the world." It's no wonder then that Surefoot was awarded Ski Magazine's Gold Medal "National Shop of the Year" in 2001, and has received regional Gold Medal "Shop of the Year" awards every year since opening its doors. Starting out in a tiny, closet-sized location in Park City, Utah, Surefoot has grown to numerous locations in North America and Europe and sold nearly half a million custom ski boots along the way. Surefoot's growth and success is particularly amazing when you understand how the company came into being.